Most problems aren't complicated, they just don’t come with clear solutions. Solving difficult problems takes optimism, resilience, and grit. It takes turning understanding into action.

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Cactus

With a background in psychology and visual design, research is an intergral part of my design process. I always strive towards solutions that are simple and smart.

Design has always been my passion. First starting out in design agencies, I have learnt alot from many talented people along the way. And I believe that good design can fundamentally be backed by logic, without being overly intuitional.

I am passionate about what I do and the impact it has. Good design not only delight but also creates experiences that are unforgettable.

With my background in Psychology and Visual Design, I tend to understand the issues through research findings first. Logical reasoning and active listening in interprating the situation.

I believe in writing as it forces me to read more widely and consolidates my thoughts. Practicing the idea of delivering with clarity.

I love what I do, the positive influence that good design can have on people.

Make better design.
Read my thoughts on user experience design. 

Experience

Experience

2018 - Present

2018 - Present

Active.AI
Fintech Startup - AI Chatbot platform

Active.AI
Fintech Startup - Artificial Intelligence

UX/UI Designer

2016 - 2018

2015 - 2017

Epigram Design
Award-winning Design & Publishing Firm

Gaphic Designer

Education

Education

2012 - 2015

Bachelor of  Science - Psychology
University of Wollogong, Australia

2007 - 2010

2007 - 2010

Diploma in Visual Communication
Temasek Polytechnic, Singapore

Diploma in Visual Communication
Temasek Polytechnic, Singapore

Let's get in touch!

User experience is about stories not portfolio.
Get in touch to hear more.

Let's get in touch!

User experience is all about stories not portfolio. Get in touch and hear more.