Most problems aren't complicated, they just don’t come with clear solutions. Solving difficult problems takes optimism, resilience, and grit. It takes turning understanding into action.

Allan Profile Photo
Cactus

With a background in visual design and behavioural science, research is an intergral part of my design process. I strive towards solutions that are simple and smart.

Design has always been my passion. Starting out in design agencies, I learnt from some of the best in the industry. I firmly believe that good design is fundamentally logical, without being too intuitional.

I am passionate about what I do and the impact it has. Good design not only delights but also creates unforgettable experiences.

With my background in Psychology and Visual Design, I tend to understand the issues through research findings first. Logical reasoning and active listening in interprating the situation.

I believe in writing as it forces me to read more widely and consolidates my thoughts. Practicing the idea of delivering with clarity.

I love what I do, the positive influence that good design can have on people.

Make better design.
Read my thoughts on user centered design.

Experience

Experience

2018 - Present

2018 - Present

Active.AI
Fintech Startup - AI Chatbot

Active.AI
Fintech Startup - Artificial Intelligence

UX/UI Designer

2016 - 2018

2015 - 2017

Epigram Design
Award-winning Design & Publishing Firm

Graphic Designer

Education

Education

2012 - 2015

Bachelor of  Science (Psychology)
University of Wollogong, Australia

2007 - 2010

2007 - 2010

Diploma in Visual Communication
Temasek Polytechnic, Singapore

Diploma in Visual Communication
Temasek Polytechnic, Singapore

Let's get in touch!

User experience is about stories not portfolio.
Get in touch to hear more.

Let's get in touch!

User experience is all about stories not portfolio. Get in touch and hear more.