December 22, 2018

Are Virtual Assistants the Next Search?

We often go to a search engine to find the information we need. From finding a store location to the weather tomorrow. We are reliant on the search engine to find information in the digital world. It is still by far the most effective way to get to the information we need today.

A recent trend we can see is the rise of virtual assistants. From the initial start, when Apple introduced Siri a virtual assistant on every single iPhone. To Google Assistant and Amazon Alexa devices that allows you to talk verbally to your virtual assistant. These IOT devices allows the digital assistant to be present in the comfort of your living room. I talk about virtual assistant as a general term, what it includes are also chatbots that we see on websites and apps.

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December 6, 2018

Why User Experience Is Important for Business

Whether you run an innovative start-up or a small family business, regardless of the business you are in, chances are user experience will matter. Essentially, user experience (UX) is the experience that consumers are getting when they interact with your brand. UX design is about thinking how to make that experience even better for your customers.

UX design can means optimising the small details to make sure that your business achieve more. Even the presentation of buttons and wordings on your website, can be effectively optimised in providing you more sales.

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November 30, 2018

User Experience Design Starts With Empathy

What user experience design tries to achieve is not merely the aesthetically pleasing or about new features. User experience design focuses on solving problems from a user perspective, while achieving business goals. Making life a bit easier for users through better design.

Empathy is defined as the ability to put oneself in someone else shoes, to feel what they are feeling and understand what they are going through. It is also the acknowledgement that we may hold views that may not be accurate or bias.

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Let's get in touch!

User experience is about stories not portfolio.
Get in touch to hear more.

Let's get in touch!

User experience is all about stories not portfolio. Get in touch and hear more.