Focus on what matters to capture the full picture. Organised in an infographic style for quicker visual interpretation.
Infographics are effective because they simplify information and make use of the human ability to see patterns and trends.
There were certain features where the competitors were delivering well-thought out solutions. There was no need to reinvent the wheel. Solutions that users need are worth copying.
Users were frustrated that there were data they needed from the analytics but it was lacking.
Interface was not pleasing and hard to use.
Research by Gartner1, finds that augmented analytics will be the future for data and analytics. Machine learning & NLP will automate data preparation.
Users will be able to ask questions where the computer is able to process.
Rob Roy, chief digital officer at Sprint
The challenge is to turn data into helpful insights to drive meaningful improvements for businesses.
Users expect technology to understand their audience and make those timely connections.
Are our customers satisfied with the chatbot?
How often do they use it?
Who are these people who are using it?
By focusing on the questions that users would like to know. The analytical data is organised with these questions as headers.
It is not just enough to show users numbers. But also how the steps they can do to improve these numbers.
Users are able to deep-dive into specific questions where the bot fail to answer a query.
Quick gauge of the current performance by combining multiple relevant data points.
Spot problems without constantly monitoring. Quicker intervention when problems first arise.
Tailor product & services to specific customer profiles. Campaign strategies using targeted messages can be sent to specific groups.
We bring features that are available in the market and giving what users wanted. Copy when the feature is good and users need it.