With a background in visual design and behavioural science. I combine the understanding of human behaviour and the creativity of delivering good products to user experience.

Design is in my soul. With more than 3+ years of industry experience, I understand that good design is essentially collaborative. And I am constantly working on my own soft skills.

I am deeply passionate about what I do and the impact that good design have on people’s lives.

Purpose Statement

To improve the world through better design.

1. Learn & Re-learn

Change happens often. Processes that worked a year ago may no longer be working.
Having the mindset to grow, break old habits and learn new ones is crucial.

2. Speed is Key

Pushing out a minimum viable product as early as we can allows us to learn early, evolve, and improve with confidence. The shift to a product mindset of constant improvement.

3. Fight for the Users

I believe in being the voice of the users. The relentless thinking from the user’s perspective. Standing up for their needs. Defending design choices that matters to the users.

Partners I worked with


Publicis Sapient    |    UX Designer
Digital business transformation
2019 - Present

Active.AI    |    UX Designer
AI Chatbot (Fintech Startup)
2018 - 2019

Epigram Design    |    Junior Designer
Award-winning design & publishing firm
2016 - 2018


Data Science for Business
Harvard Business School (Online)

Bachelor of  Science (Psychology)
University of Wollogong, Australia
2012 - 2015

Diploma in Visual Communication
Temasek Polytechnic, Singapore
2007 - 2010

Let's get in touch!

User experience is about stories not portfolio.
Get in touch to hear more.

Let's get in touch!

User experience is all about stories not portfolio. Get in touch and hear more.