About – Allan Siew

With a background in visual design and behavioural science. I combine the understanding of human behaviour and the creativity of delivering good products to user experience.

Design is in my soul. With more than 4 years of industry experience, I understand that good design is essentially collaborative. And I am constantly working on my own soft skills.

I am deeply passionate about what I do and the impact that good design have on people’s lives.

Purpose Statement

To improve the world through better design.

1. Learn & Re-learn

Change happens often. Processes that worked a year ago may no longer be working.
Having the mindset to grow, break old habits and learn new ones is crucial.

2. Speed is Key

Pushing out a minimum viable product as early as we can allows us to learn early, evolve, and improve with confidence. The shift to a product mindset of constant improvement.

3. Fight for the Users

I believe in being the voice of the users. The relentless thinking from the user’s perspective. Standing up for their needs. Defending design choices that matters to the users.