With my background in Psychology and Visual Design, I tend to understand the issues through research findings first. Logical reasoning and active listening in interprating the situation.
I believe in writing as it forces me to read more widely and consolidates my thoughts. Practicing the idea of delivering with clarity.
I love what I do, the positive influence that good design can have on people.
Combining my experience in visual design and behavioural science. I believe in designing solutions with an understanding of the human behaviour. Executing design thinking through scientific research to deliver high-impact strategies.
My customer-led perspective fuels discussion on what truely matters at the heart of the customer experience. Collaboration is key to solving complex issues of the interlocking nature of human behavior and technology.
My approach is focused on finding that sweet spot that satisfies both the user and business goals. Structuring closely on what businesses need to achieve while achieving user experience improvements in parallel.
Ensuring stakeholders are well informed on sound strategies that are empirically backed. While keeping grounded with the business capabilities of the client.
Plans for a unified digital experience across the insurance MNC various regions are in place. However, the timeline for executions is going to take a few years. I provided UX consultation for their current digital offering, as a temporary measure to improve experience right away.
A payment service giant seeks to improve their current chatbot conversation experience. Together with a conversational specialist, we curated their existing conversational experience making it more friendly for users.
2019 - Present
Publicis Sapient - UX Designer
Digital business transformation company
2018 - 2019
Active.AI - UX Designer
Fintech Startup - AI Chatbot
2016 - 2018
Epigram Design - Junior Designer
Award-winning design & publishing firm
2012 - 2015
Bachelor of Science (Psychology)
University of Wollogong, Australia
2007 - 2010
Diploma in Visual Communication
Temasek Polytechnic, Singapore
Let's get in touch!
Let's get in touch!