My vision is to improve the world
through better design.

With a background in graphic design and psychology. I like to combine the insights of human behaviour and creativity in delivering good user experience.

Design is in my soul. I truly believe that good design is about collaboration. I am keen also on using both qualitative and quantitative data to enhance experiences.

I am deeply passionate about what I do. The impact of delivering good design that impact lives.


๐Ÿš€ Having a Growth Mindset

Change is the only constant. Processes that worked a year ago may no longer be working. Don't ask me what software I am good at. Ask me what software I have not learn yet.

๐ŸŽ๏ธ Speed is Key

I'm not a perfectionist. There I said it. I am interested in giving value to users today, right now. Pushing out minimum viable product as early as we can allows us to learn early, evolve, and improve with confidence.

๐ŸฅŠ Fight for the Users

I believe in being the voice of the users. The relentless thinking from the userโ€™s perspective. Standing up for their needs. Defending design choices that matters to the users.

Partners I worked with


ResMed -   UX Designer
Medical Devices
Aug 2022 - Now

IBM   -   UX Designer
IT Consultancy
Jan - Aug 2022

Publicis Sapient   -   UX Designer
Digital business transformation
2019 - 2022

Active.AI   -   Product Designer
AI Chatbot (Fintech Startup)
2018 - 2019


Data Science for Business
Harvard Business School (Online)

Bachelor of  Science (Psychology)
University of Wollogong, Australia
2012 - 2015

Diploma in Visual Communication
Temasek Polytechnic, Singapore
2007 - 2010

User experience is about stories not portfolio.
Get in touch to hear more!

Let's get in touch!

User experience is all about stories not portfolio. Get in touch and hear more.