With a background in visual design and behavioural science, research is an intergral part of my design process. I strive towards solutions that are simple and impactful.

Design has always been my passion. Starting out in design agencies, I learnt from some of the best in the industry. I firmly believe that good design is fundamentally logical and collaborative.

I am passionate about what I do and the impact it has. Good design not only delights but also creates unforgettable experiences.


Asking the Right Questions

I believe in designing solutions with an understanding of the human behaviour. Collaboration with stakeholders. In order to execute design thinking through research to deliver high-impact strategies.

My customer-led perspective fuels discussion on what truely matters at the heart of the user experience.  Collaboration is key to solving complex issues of human behavior and technology.

My Approach


My approach is focused on finding that sweet spot that satisfies both the end-user and business goals. Structuring closely on what businesses need to achieve while achieving user experience improvements.

I find that it is important to share design thinking with stakeholders to foster a collaborative design environment. Keeping in mind the realities of business capabilities and delivering in speed.

Clients I have worked with

Abstract 1

UX consultancy for an Insurance MNC

Plans for a unified digital experience across the insurance MNC various regions are in place. However, the timeline for executions is going to take a few years. I provided UX consultation for their current digital offering, as a temporary measure to improve user experience immediately.

Abstract 2

Conversational UX for Payment Giant

A payment service giant seeks to improve their current chatbot conversation experience. Together with a conversational specialist, we curated their existing conversational experience making it more friendly for users.


2019 - Present
Publicis Sapient - UX Designer
Digital business transformation company

2018 - 2019
Active.AI - UX Designer
Fintech Startup - AI Chatbot

2016 - 2018
Epigram Design - Junior Designer
Award-winning design & publishing firm


2012 - 2015
Bachelor of  Science (Psychology)
University of Wollogong, Australia

2007 - 2010
Diploma in Visual Communication
Temasek Polytechnic, Singapore

Let's get in touch!

User experience is about stories not portfolio.
Get in touch to hear more.

Let's get in touch!

User experience is all about stories not portfolio. Get in touch and hear more.