Most problems aren't complicated, they just don’t come with clear solutions. Solving difficult problems takes optimism, resilience, and grit. It takes turning understanding into action.
With a background in visual design and behavioural science, research is an intergral part of my design process. I strive towards solutions that are simple and smart.
Design has always been my passion. Starting out in design agencies, I learnt from some of the best in the industry. I firmly believe that good design is fundamentally logical, without being too intuitional.
I am passionate about what I do and the impact it has. Good design not only delights but also creates unforgettable experiences.
With my background in Psychology and Visual Design, I tend to understand the issues through research findings first. Logical reasoning and active listening in interprating the situation.
I believe in writing as it forces me to read more widely and consolidates my thoughts. Practicing the idea of delivering with clarity.
I love what I do, the positive influence that good design can have on people.
Making better design.
Read my thoughts on user centered design.
Experience
Experience
2019 - Present
Experience
Publicis Sapient
Digital business transformation company
User Experience Designer
2018 - 2019
2018 - Present
UX/UI Designer
Education
Education
2012 - 2015
Bachelor of Science (Psychology)
University of Wollogong, Australia
2007 - 2010
2007 - 2010
Diploma in Visual Communication
Temasek Polytechnic, Singapore
Diploma in Visual Communication
Temasek Polytechnic, Singapore
Let's get in touch!
User experience is about stories not portfolio.
Get in touch to hear more.
Let's get in touch!