My vision is to improve the world through better design.

With a background in graphic design and psychology. I like to combine the insights of human behaviour and creativity in delivering good user experience.
Design is in my soul. I truly believe that good design is about collaboration. I am keen also on using both qualitative and quantitative data to enhance experiences.
I am deeply passionate about what I do and the impact that good design have on people’s lives.

1. Growth Mindset

Change is the only constant. Processes that worked a year ago may no longer be working.
It is about having the right mindset to grow, break old habits and learn new ones that is essential.

2. Speed is Key

Pushing out a minimum viable product as early as we can allows us to learn early, evolve, and improve with confidence. This shift to a product workflow of constant improvement allows us to give users the most value in the fastest time possible.

3. Fight for the Users

I believe in being the voice of the users. The relentless thinking from the user’s perspective. Standing up for their needs. Defending design choices that matters to the users.

Partners I worked with


IBM   -   UX Designer
IT Consultancy
2022 - Present

Publicis Sapient   -   UX Designer
Digital business transformation
2019 - 2022

Active.AI   -   Product Designer
AI Chatbot (Fintech Startup)
2018 - 2019

Epigram Design   -   Junior Designer
Award-winning design & publishing firm
2016 - 2018


Data Science for Business
Harvard Business School (Online)

Bachelor of  Science (Psychology)
University of Wollogong, Australia
2012 - 2015

Diploma in Visual Communication
Temasek Polytechnic, Singapore
2007 - 2010

Let's get in touch!

User experience is about stories not portfolio.
Get in touch to hear more.

Let's get in touch!

User experience is all about stories not portfolio. Get in touch and hear more.