Designing good solutions starts fundamentally by understanding people. Their needs, wants and belief. With that as a starting point, it helps us focus our thinking with the user in mind.
Collaboration is key to solving complex issues. I have always involve closely with stakeholders to make sure the team is on the same page. In order to execute design that is user focus to deliver high-impact results.
My approach is focused on finding that sweet spot that satisfies both the end-user and business goals. Structuring closely on what businesses need to achieve while achieving user experience enhancements.
I find that it is important to share design thinking early on with stakeholders to foster a collaborative design environment. Keeping in mind the realities of business capabilities and delivering in speed.
Plans for a unified digital experience across the insurance MNC various regions are in place. However, the timeline for executions is going to take a few years. I provided UX consultation for their current digital offering, as a temporary measure to improve user experience immediately.
A payment service giant seeks to improve their current chatbot conversation experience. Together with a conversational specialist, we curated their existing conversational experience making it more friendly for users.
2019 - Present
Publicis Sapient - UX Designer
Digital business transformation company
2018 - 2019
Active.AI - UX Designer
Fintech Startup - AI Chatbot
2016 - 2018
Epigram Design - Junior Designer
Award-winning design & publishing firm
2012 - 2015
Bachelor of Science (Psychology)
University of Wollogong, Australia
2007 - 2010
Diploma in Visual Communication
Temasek Polytechnic, Singapore
Let's get in touch!
Let's get in touch!