My vision is to improve the world through better design.

With a background in graphic design and psychology. I like to combine the insights of human behaviour and creativity in delivering good user experience.

Design is in my soul. I truly believe that good design is about collaboration. I am keen also on using both qualitative and quantitative data to enhance experiences.

I am deeply passionate about what I do. The impact of delivering good design that impact lives.

Growth Mindset

Change is a constant opportunity for growth. The processes that worked a year ago might now inspire new and better ways of working. Don’t ask me what software I’m good at—ask me what software I’m excited to learn next!

Delivering Value

I'm about delivering value to users here and now. Releasing a minimum viable product early empowers us to innovate, learn rapidly, and confidently refine as we evolve. It's all about turning ideas into impactful solutions, faster.

Advocate for users

I believe in being the voice of the users. The relentless thinking from the user’s perspective. Standing up for their needs. Defending design choices that matters to the users.

Partners I worked with

Visa
Prudential
HDFC
Albertsons
Experience

ResMed -   UX Designer
Medical Devices
Aug 2022 - Now

IBM   -   UX Designer
IT Consultancy
Jan - Aug 2022

Publicis Sapient   -   UX Designer
Digital business transformation
2019 - 2022

Active.AI   -   Product Designer
AI Chatbot (Fintech Startup)
2018 - 2019


Education

Data Science for Business
Harvard Business School (Online)
2021

Bachelor of  Science (Psychology)
University of Wollogong, Australia
2012 - 2015

Diploma in Visual Communication
Temasek Polytechnic, Singapore
2007 - 2010

User experience is about stories not portfolio.
Get in touch to hear more!

Let's get in touch!

User experience is all about stories not portfolio. Get in touch and hear more.