Capabilities
Asking the Right Questions
Combining my experience in visual design and behavioural science. I believe in designing solutions with an understanding of the human behaviour. Executing design thinking through scientific research to deliver high-impact strategies.
My customer-led perspective fuels discussion on what truely matters at the heart of the customer experience. Collaboration is key to solving complex issues of the interlocking nature of human behavior and technology.
My Approach
My approach is focused on finding that sweet spot that satisfies both the user and business goals. Structuring closely on what businesses need to achieve while achieving user experience improvements in parallel.
Ensuring stakeholders are well informed on sound strategies that are empirically backed. While keeping grounded with the business capabilities of the client.
My Client Insights
Insurance MNC
Stop-gap fixes to improve existing UX
Plans for a unified digital experience across the MNC various regions are in place. However, the timeline for executions is going to take a few years. I provided UX consultation for their current digital offering, as a temporary measure to improve experience right away.
Payment service MNC
Curating a better conversational experience
A payment service giant seeks to improve their current chatbot conversation experience. Together with a conversational specialist, we curated their existing conversational experience making it more friendly for users.
