Well versed in visual design with an education in psychology. I believe in designing solutions with an understanding of human behaviour first. Combining design thinking with scientific research to develop high-impact strategies.
My outside-in, customer-led perspective fuels discussion on what truely matters at the heart of the customer experience.
My approach is focused on finding that sweet spot that satisfies both the user and business goals. Structuring closely on what businesses need to achieve while achieving user experience improvements in parallel.
Ensuring stakeholders are well informed on strategies that are empirically backed and logical. While keeping grounded with the business capabilities of the client.
Plans for a unified digital experience across the company's various regions are in place. However, it is going to take a few years to put in place. I provided UX consultation for their current digital offering, as a temporary measure to improve experience right away.
Payment service MNC
A payment service giant seeks to improve their current chatbot conversation experience. Together with a team of conversation specialist, we curated their existing conversational experience making it more relevant for users.