We often go to a search engine to find the information we need. From finding a store location to the weather tomorrow. We are reliant on the search engine to find information in the digital world. It is still by far the most effective way to get to the information we need today.

A recent trend we can see is the rise of virtual assistants. From the initial start, when Apple introduced Siri a virtual assistant on every single iPhone. To Google Assistant and Amazon Alexa devices that allows you to talk verbally to your virtual assistant. These IOT devices allows the digital assistant to be present in the comfort of your living room. I talk about virtual assistant as a general term, what it includes are also chatbots that we see on websites and apps.

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