Whether you run an innovative start-up or a small family business, regardless of the business you are in, chances are user experience will matter. Essentially, user experience (UX) is the experience that consumers are getting when they interact with your brand. UX design is about thinking how to make that experience even better for your customers.

UX design can means optimising the small details to ensure that your business achieve more. Even the presentation of buttons and wordings on your website, can be effectively optimised in providing you more sales.

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